Lammily Debut

Lammily made its official debut on November 19th.

Thank you to the original backers who helped make it a reality.

Thank you to Time, Mashable, HuffingtonPost, BuzzFeed, BusinessInsider, CNN, ABC, and many others for spreading the word about Lammily.

I had a lot of fun making my research based projects, but, from now on, all of my time will be devoted to Lammily. I’ll use what I learned in my research based projects to make Lammily a recognizable brand.



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The Future of Lammily


This article was originally published on HuffingtonPost

When I released Lammily crowdfunding on March 5, I could not have predicted such an overwhelming response. Now, with another eight days to go, more than 13,000 backers have preordered over 17,000 dolls. First and foremost, I want to say thank you to everyone who has made the Lammily campaign a success.

Excited as I am about this initial success, I also share the concerns that have been expressed by many Lammily supporters and critics. The ultimate question many ask is what’s next, what will happen after the first-edition Lammily dolls are manufactured and shipped out?

Lammily’s instant popularity was largely driven by a concern for body image. I believe this issue is of great magnitude. I myself have lived through my share of insecurities. Back in high school, I starved myself and exercised to exhaustion to have a set of six-pack abs. After achieving my desired BMI, I looked and felt terrible. This experience taught me to keep things in perspective. Every one of our bodies is different, so we should not be aspiring to some idealized standard.

I’ve grown up alongside of my younger cousin. Now she is a 19-year-old competitive collegiate athlete and top student, a beautiful young woman and an inspirational person. All muscles, she used to call herself “fat.” She could only look “fat” if compared to exceptionally thin beauty standards.

When I look at current fashion dolls, I’m reminded of my experience in high school and that of my cousin. I’m reminded that there are some things that are just a mirage and not worth emulating. Moreover, I’m reminded that there is beauty in embracing all the aspects of who you are, and in staying true to you.

My Vision for Lammily

The foundation of Lammily is built on being true to yourself in a world that pressures you to conform to standards. I believe an entire world, with interactive resources, accessories, and clothes can be built to allow kids to find their own path.

When you look at the current fashion doll market, you see it dominated by divas, princesses, and mermaids. You also see a lot of different careers, which these dolls promote, and I applaud them for that. However, what about the real steps you must take to achieve your dreams? I believe that one of the hardest things in life is to find your own path, something that is your calling. But, to find this calling, you cannot just pretend, you have to actively engage in reality.


I want Lammily’s accessories to be reflective of real life in miniature form. I envision her reading books that inform and playing instruments that educate on the sounds and intricacies of music. I see her constructing her own home, cultivating her own garden while learning about the wonders of plants and vegetables and eating these nourishing and healthy foods. All of these aspects are authentic, and can be complimented with an online world where children can explore these realities in depth.


Lammily’s wardrobe will be realistic as well. I can see her wearing outfits similar to what you buy. Lammily’s clothing line will incorporate a range of fashions so that there is something for everyone. And, if any clothing company would like to cooperate, I’m all ears!

Lammily Is About Being True to You and Not Setting Any Standards

In the future, I see the Lammily line including dolls of different ethnicities and different healthy body shapes. I also see some special edition dolls based on inspirational role models: sports stars, actors, leaders. And, yes, of course I want the Lammily line to include male dolls.

Some interpreted the crowdfunding campaign slogan “Average is Beautiful” as a message of aspiring to mediocrity or creating a new societal standard. However, I see “average” as inclusive of all of us, not a standard which excludes. I want to show that reality is beautiful, that life is beautiful, and there should be a line of dolls, which reflects this fact.

Some criticism I have received is that Lammily is a weird name. However, Lammily is for the brand, not the name of any specific doll. It is derived from my last name and family, since my entire family helped me with the project. It purposely doesn’t sound like a common girl’s name. I encourage everyone who preordered Lammily to give their doll her own unique name as there will soon be an option to fill in and print out a passport for each Lammily doll at

Lammily represents the idea of being true to yourself in a world that too often convinces us to pursue an unattainable fantasy. Join me in promoting the beauty of reality.



Thank you to Smithsonian, USA Today, NBC, Upworthy, TimeChristian Science Monitor, The Atlantic, Business Insider, Yahoo Shine, Cosmo, HuffingtonPost, Fast Company, SparkLife, PolicyMic, Glamour, Take Part, Examiner, Mother Nature Network, Elle, Fitness , and many more, for reporting on the Lammily crowdfunding from the very beginning.

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What Would Barbie Look Like As an Average Woman?

Thank you to Good Morning America, MSN, HuffingtonPost, The Daily Beast, Examiner, Business Insider, Today, BuzzFeed, Smithisonian, Glamour, Time, LA Times, BBC Radio, and many more for publishing this project. Thank you also to CNN, local television stations, and others who televised these images. You helped show that average is beautiful.

Barbie 1


Barbie 5

Barbie 2

For high resolution images please email Please credit Nickolay Lamm if you’re reporting about “normal Barbie.”


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What If Could See Your Cellular Network?

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New York City Manhattan midtown

Thank you to Gizmodo, HuffingtonPost, Discovery News, The Verge, Vice, Gizmag, Inhabitat, HuffingtonPost UK, Conde Nast Traveler, PSFK, and more for showing what cell phone signals looks like.

Thanks to Dr. Marlin H. Mickle from the Swanson School of Engineering, Dr. Danilo Erricolo from the University of Illinois at Chicago, Dr. Pavel Nikitin from the University of Washington, Dr. Jung-Chih Chiao from The University of Texas at Arlington, Fran Harackiewicz from the Southern Illinois University Carbondaleand, and Dr. Dimitris E. Anagnostou from the South Dakota School of Mines and Technology for their expertize ensuring the most accurate representation of cellular network in the above graphical images.

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What Do Cats See?

12 3 4 5 6 7

  • Cats have a visual field of 200 degrees compared to humans 180 degrees.
  • Peripheral vision for humans is 20 degrees each side. This is represented by the blurriness.
  • Peripheral vision for cats is 30 degrees each side. This is represented by the blurriness.
  • Cats can see 6-8 times better in dim light than humans due the high number of rods and because of their elliptical pupil, large cornea and tapetum. – All Animal Eye Clinic
  • What a normal human can see as unblurred and sharp at 100-200 feet, a cat would have to view from 20 feet (a cat’s visual acuity is between 20/100 to 20/200). – All Animal Eye Clinic
  • Cats were originally thought to be dichromats (like dogs and protanopic humans). They have been found to have peaks at 450-454 nm and 550-561 nm (blue-violet and green-yellow, essentially). That said, there is some research out there that suggests cats may also have a third cone type that peaks at 500-520 nm (green area). This would indicate that they are trichromats, but not in the human sense (the cones aren’t as spread out and all fall in the violet-yellow range). Protanopic humans really only see blues and yellows (red-green color blind), so cats are probably like that, but with some green thrown in from that third cone type. – Penn Vet
  • Our retinas have many more cones than cats, especially in the area of the fovea (which is all cones and no rods). This gives us fantastic day vision with lots of vibrant colors and excellent, detailed resolution. Dogs and cats have many more rods, which enhances their ability to see in dim light and during the night. They have no fovea, but an “area centralis” that, though has more cones than other areas of the retina, still has more rods than cones. The increase in rods also enhances their “refresh rate”, so that they can pick up movements much faster (very helpful when dealing with small animals that change direction very quickly during a chase). These differences also help them to have great night vision, an excellent ability to pick up and follow quick movements, but at the cost of less vibrant color, with less detailed resolution. Interestingly, this also means that humans have the ability to see very slowly moving objects at speeds 10 times slower than cats (that is to say that we can see very slow things move that would not appear to be moving to a cat). – Penn Vet

To make sure that the photos were an accurate hypothesis of what cat vision looks like, I consulted with Kerry L. Ketring, DVM, DACVO of All Animal Eye Clinic, Dr. DJ Haeussler of The Animal Eye Institute, and the Ophthalmology group at Penn Vet.

Thank you to Business Insider, Huffington Post, Wired, NBC News, Mail Online, BuzzFeed, Popular Science, io9, Independent, and many more for publishing this project.

Project was made for

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What If You Could See Inequality? – Part 2




Los Angeles




San Francisco

The above GIFs show what each city would look like if buildings were as tall as its residents are wealthy.

Thank you to Huffington Post (LA), HuffingtonPost (Chicago), Mail Online, San Francisco Gate, Mother Jones, International Business Times, FastCoExist,, and more for pointing out the wealth gap in the above cities.

Project was produced for

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The Average Man


Thank you to Business Insider, The Atlantic, Huffington Post, Mail Online, Live Science, FastCoExist, io9, BroBible,, LA Times, MSNBC, and many more for sharing these images. You helped show why we as a country need to change.

For complete set of high resolution images, please email me at

Project was produced for

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Climate Change May Lead to Hybrid Species

Polar and Grizzly BearPolar and Grizzly Hybrid

Thank you to Dina Spector from Business Insider for this idea. Here is her writeup called “These Hybrid Animals Will Be Created Because Of Climate Change.”

Also, thank you to Mail Online, HuffingtonPost, The Weather Network, Smithsonian, and more showing us that our actions are not without consequences.

Credit goes to Nickolay Lamm from and Business Insider.



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Why Are Cities Hotter Than Suburbs?



Credit for this project goes to Nickolay Lamm from

For complete set of images and captions please email

I was inspired to create this project after walking around New York City in 95 °F heat. So, I rented a thermal imaging camera, drove back to Manhattan, and took thermal images. John E. Frederick from the University of Chicago explained how the urban heat island effect showed itself in each of the photos and I thank him for his time on this project.

Thank you to Business Insider, The Weather Network, Gizmodo, Gothamist, Popular Science, Curbed, Mail Online, Wired, and more for explaining the urban heat island effect.


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New York City Reimagined So You Can See Inequality

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Aerial of New York CityAerial of New York City

Central Park Before

Central Park After

Harlem Before

Harlem After

I conceptualized and designed this project to show the extent of inequality in Manhattan.  We all know the some have more than others, but this project, I believe, puts the striking differences in perspective.

I was inspired to create this project after standing atop Mt. Washington in my hometown of Pittsburgh and looking at the Pittsburgh skyline. I thought to myself, what if you could actually see inequality? This relatively even landscape would look much different.

I chose to do Manhattan instead of Pittsburgh because I know that, for many people, moving to New York City is the start of their journey to achieve the American Dream. The American Dream suggests that if you work hard enough, you can achieve it. However, it’s clear that the landscape in order to achieve that dream is not as even and equal as it appears on the surface.

Thank you to Business Insider, Huffington Post, Mail Online, New York Daily News, The Atlantic Cities, Co.Exist, DailyFinance, New York Post, Wired, New York Business Journal, Curbed,, and more for publishing this project.

Email for complete set of high resolution images or if you have any questions.

If you’re writing about this project please credit Nickolay Lamm for

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What If You Could See WiFi?

Central Park, New York City wifi-55

Thank you to M. Browning Vogel for explaining WiFi to me and working with me on these illustrations. For high resolution images or questions please email me at

When publishing these illustrations please credit Nickolay Lamm for

Thank you to Gizmodo, Huffington Post, New York Daily News, MotherboardMail Online, Co.Exist, msnNOW, and many more for publishing this project.

Thank you for making us appreciate the seemingly simple technology around us, just a little more.

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What Would Sea Level Rise Look Like on the West Coast?


For complete set of images please email

If you write about this project please credit Nickolay Lamm from self-storage search engine

Thank you to Business Insider, Mashable, Daily Mail,, Popular Science, The Weather Network, and more for publishing this project.

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What We May Look Like in 100,000 Years

100,000 Years


A big thank you to Dr. Alan Kwan for his hypotheses. The illustrations are his vision of what the future may hold for us and this project could not have been done without him.

Email for complete set of high resolution images and report from Dr. Alan Kwan.

Thank you to Forbes, Huffington Post, Huffington Post UK, Mashable, Discovery News, Daily Mail, Business Insider, BuzzFeed, ABC News, Good Morning America, Fox News, MSN, Weather Channel, Mashable, USA Today, and many more for covering this project.

I’ll address 2 critiques of this project which I’ve received by email, internet comments, and articles critiquing this project.

“Why did you use a white man and woman?”

People are reading way too much into this. I chose those two figures because they were the best frontal facing stock photos I could find.

“This is ridiculous! There’s no way humans will look like this!”

There is a subtle but important distinction between a prediction and a hypothesis. Obviously, nobody can predict what will happen 100,000 years from now, but this is one possibility based on reasoned thought.

Think of this project as asking your college professor to draw what humans may look like 100,000 years from now. He didn’t perform an exhaustive scientific research study to find out what will happen (mainly because it would be useless to). He used his knowledge to make an educated guess.

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New York City on Different Planets

If you look outside a window, everything seems so abundant. The horizon seems to stretch out into infinity. But that’s only because we see Earth from a limited perspective.

If you think about it, we’re kind of like ants in an ant farm. The ants think that their home is enormous and that there’s nothing special about it. However, if they were to see the world outside of their farm, they’d realize that it’s actually very special and very limited.

This was one of the inspirations for the “New York City on Different Planets” project. It was made with, to show that we should protect not just out belongings, but our own planet.



Thank you to Mashable,, Business Insider, Huffington Post, Wired, Daily Mail, Curbed, io9, Gizmodo, and more for publishing this project.

For high resolution images please email

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How Much Would It Cost to Be Great Gatsby?

Great Gatsby Final


$34,320,880 is the cost of being Gatsby for 1 year. The mansion and vehicles are fixed costs. The rest are variable costs. So, if you feel like extending your Gatsby lifestyle, you’ll have to increase your variable costs.

Great Gatsby takes place in 1922. Prohibition began in 1920, meaning Gatsby had only 2 years to amass his fortune from bootlegging. So, I felt that if you really wanted to live like Jay Gatsby, you’d have to do so for only 1 year.

A little over $34 million may seem like a low amount, but it’s an amount that is reasonable considering what’s in the book. In the book, Gatsby has about 5 large parties, which is why the cost of the parties is not as large as one may think.

I generally do not like making infographics. However, I felt that with the right combination of art and research, I could make a compelling visual. Thank you to Yelena Lamm for her art work, which I feel made the entire visual.

Thank you to Business Insider, The Daily Ticker, HuffingtonPost, Mail Online, Mashable, BuzzFeed, and more for publishing this work. Here’s HuffPost Live talking about the infographic here:

And thank you to The Daily Ticker for the interview as well.

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What Would Barbie Look Like If She Was a Real Woman?



For complete set of high resolution images and/or an interview, please email

Thank you to Huffington Post, …love Maegan, Yahoo!, Daily Mail, Business Insider, and other for publishing this project.

Project credit goes to Nickolay Lamm.

A lot of people are saying that we shouldn’t criticize Barbie because she is a toy. At the same time, nobody feels its wrong to be critical of skinny models, who are real people with feelings. If you think about it, what has more influence on a young girl? Skinny models in ads or Barbie, who she may play with everyday?

Thank you to Marco Romero for working with me to make these 3D models.

Look for me at 2:04 of the above video. Thank you to The List for the interview!

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